Christopher Frazier brings a manufacturer's perspective to golf instruction through his work with Cobra Golf, one of the most innovation-forward equipment brands in the game and a company that has invested heavily in speed and distance technology across its driver and iron lines. His position within the equipment industry gives students a level of insight into club technology and fitting that most instructors — who interact with the equipment side only as consumers — simply can't match. For golfers who want to understand how the interaction between their swing and their equipment is actually affecting their results, rather than treating the bag as a collection of interchangeable variables, working with an instructor who has spent significant time inside a major manufacturer changes the conversation.